Aishwarya Rai statement on ‘Racial’ advertisement by Kalyan Jewellers


Mumbai: Bollywood’s well known actress Aishwarya Rai Bachchan is facing strong opposition for her jewelry advertisement. In this advert, a small child is standing behind the actress holding an umbrella, whose many social workers are protesting.

However, the actress says about advertising that the company has changed that photo in the ad. Those who oppose this ad, along with the former Chairperson of the National Child Rights Protection Commission, has written an open letter to the actress and company in this regard. These people think that this ad is promoting child labor.

The letter reads, “We express dismay at the concept of the advertisement, and you might not have appeared in such an advert which is disrespecting children on the entire television world. You should have read the advert before filming it.”

Aishwarya, making her statement on this topic, thanked the letter writers to draw her attention to this highly concerned topic. But the end photo has been manipulated, that is not the actual photo which showed to me. They have also sent me the photo before publishing the advert, that is completely different from what you have seen now.

This Advert of Aishwarya Rai for Kalyan Jewellers Created Feud

This Advert of Aishwarya Rai for Kalyan Jewellers Created Feud

The hashtag #KalyanJewellers is trending on Twitter (In). People have called it a ‘sick’ and ‘insensitive’ to the director and company owners.

“Black kid holding umbrella for the great Aishwarya Rai. Kalyan Jewellers has lost this one completely by promoting slavery!” tweeted one user.

Each month, hundreds of thousands children are brought from rural areas to cities by trafficking groups who, then, send them to various Dhabas, Constructional sites, sell things at a red light, etc. Even the parents agree when they are told to get money every month by sending their children to the cities.

According to the 2014 Global Slavery Index, 14+ million individuals become the victims of trafficking in India. No exact numbers are yet available, but approximately 14+ million were in the last year.

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He is pursuing his B.Tech. in CSE from Delhi Institute of Technology and Management (DITM), Gannaur, Sonipat, Haryana, India. He loves to cover news on latest Bollywood, Hindi, Punjabi song releases. Additional, he covers latest happenings in Entertainment world. He is the social media manager here.