The Bollywood veteran actor Amitabh Bachchan has accepted the proposal to become the brand ambassador of the Tiger Conservation project. Big B will be seen using his stardom to preserving the tigers of the Maharashtra state.
The news has been confirmed by the Finance and Forests Minister Sudhir Mungantiwar.
Last week, the state government approached Amitabh Bachchan and cricket Sachin Tendulkar to accept its proposal to give their contribution in saving tigers.
The actor confirmed his agreement to become the brand ambassador by sending a confirmation letter to the state government.
The excerpt of the letter written by Amitabh reads the following.
“… I wish to accept your kind offer to render my services towards the state government’s initiative for Tiger Conservation. This (letter) may kindly be treated as my consent to represent the state of Maharashtra as its Tiger Ambassador,” Amitabh wrote to Mungantiwar.
The two well-known faces were approached, keeping in mind their popularity among the masses which will help the government to create awareness on a large scale.
The brand ambassador will be given no monetary benefits. He will have to work for free of cost for the good cause. The state government has made it clear.
At present, there are five, four, three, and one tiger sanctuaries in Maharashtra, Madhya Pradesh, Chattisgarh, and Telangana respectively.
The Maharashtra government has approached the central one to especially fund all the above-mentioned states to help protect and preserve and increase the number of tigers.
July 29 is observed as the Tigers’ Day across the world, but this time, it was not celebrated due to the death of former President of India Dr APJ Abdul Kalam.
Mungantiwar also shared that a detailed project report is being prepared by the state government which will include the tourism and the tiger conservation report all the five sanctuaries.
He further added that the Vidarbha tiger reserve has shown outstanding results in increasing the tiger population. He shared that there were 169 tigers in 2006 but in 2014 the number increased to 190.
At the present time, there are a total 2226 tigers across India.