New Delhi: State-owned telecommunications service providers MTNL and BSNL have introduced free unlimited night calls for their landline consumers onwards Friday night, an approach to maximizing the landlines in the era of smartphones.
BSNL (Bharat Sanchar Nigam Limited) offers communication services in many major metro cities other than Delhi & Mumbai. The BSNL Landline users can enjoy free fixed-line night calls to any other network operator between 9 PM to 7 AM.
The service providers have decided to first execute it for 6 months, after that, it will be revised accordingly to the response and reaction it got.
“We hope to resurrect our fixed-line business and we hope that it will attract customers back to fixed-line,” said the director of BSNL, Anupam Shrivastava.
BSNL expects the plan to improve their overall number of landline subscribers which have been decreased and kept on decreasing from last 5 years. The company lost 10 Million customers from 2010 to 2015. Exact figures in 2010 were 27.83 Million and 2015 (March 31st) were 16.93.
MTNL, the governmental telecom operator which only offers landlines in Delhi & Mumbai, has also stepped up to improvise their growth rate by executing free unlimited night calls to other landlines or any other network.
“MTNL has decided to introduce unlimited free local calling for its landline and broadband customers (Combo) between 2200 HRS to 0700 HRS to any network. The free unlimited calling facility is also available for Delhi MTNL landline customers to any network to Mumbai and vice versa during the same hours,” it said in a statement.
Consumers would be charged at 180 paise per second on STD calls. The rates have been reduced to local charges.
Currently, India is powered by 26.7 Million landline users (figures of February 2015), out of which 3.5 Million are powered by MTNL fixed-line services.
Shrivastava recognized the fact that the maneuver is expected to increase revenues. “There will be some impact on revenues, but with only 10% calls made at night, it may go up to 15% with the offer. However, if we are able to add more customers, then, it is worth the attempt,” he said.
Landlines had been previously the salvation to Indians, but the sudden increase of more adaptable and multipurpose mobile phones dominated the market of landline because of its low rates and the wide-range of smartphones.
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