One of the hottest topics of the era, Women’s Right, has got one more music video to its name. The latest one features Vidya Balan among four other Bengali TV stars. It tries to explain that it is insignificant to judge the quality of a woman based on her look.
The music video made by Nihar Naturals features that there should be equality between men and women. It features some women covering their faces with masks and dancing without any reservations on the streets of Kolkata. It wants to convey that all women are equal and no one should be treated on the basis of colour, skin, race, etc.
The national award winner and Dirty Picture actress, Vidya Balan is featured as a ‘Sutradhar’ with Aparajita Ghosh, Tumpa Gosh, Madhumita Sarkar, and Sudipta Chakraborty.
Vidya Balan stated the following.
“I have been associated with Nihar for over five years, and I am extremely glad to be with a brand that believes in encouraging women to enable them to achieve their full potential. I feel women are judged all the time, they are judged by the length of their hair, the clothes they wear, the way they talk and the way they walk. Women just need encouragement to be themselves, just a little nudge. So, please don’t judge.”
Nihar Natural has gone a step ahead with setting up a toll-free helpline number 1800-121-4849. It wants to break the conventional thinking and stereotype judgement to which they are constantly exposed and have become habitual.
Earlier, Deepika Padukone became a part of a video based on Women’s empowerment which remained a part of the controversy. Some liked it while some made fun of it.
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