There is a very true statement stating that, with time everything changes. This proverb fits perfectly with the current aka modern era of the Bollywood industry. Till few years back, people were highly anxious for the trailers of upcoming movies which were released in theaters along with movies.
But with the passage of time, things changed and the trailers started to go viral on Television. Now this traditional concept has been overtaken by the world of internet. Today, the majority of promotion of any movie, from movie’s first look to teaser to official trailer, all things are shared on social media first. The priority has been shifted from local TV channels to highly popular social networking websites.
With this trend, people tracks the progress of any movie, its shoot, what their favorite stars are up to and every inside news.
In the past few weeks, many Bollywood movies released their first look and teasers on social platforms. The best example of such movies are Salman Khan starrer Bajrangi Bhaijaan and Sultan, Shahrukh Khan’s Raees.
Gautam Thakkar, CEO, Everymedia said that, It’s a cost-effective way to communicate. It allows to reach a huge mass with very less expenditure. It also allows to track total number of viewers, get their instant reviews and the kind of opening movie will get can be easily estimated.
Vaibhav Vishal, CCO, Eros Now said that Social Media has become an integral part of any company’s content and marketing mix. He said, for Tanu Weds Manu Returns, they used Twitter to release the trailer first, followed by Facebook and YouTube.
Social Media not only creates a buzz about the movie, but also promotes film in a better way.
“People usually track everything on their mobile phones nowadays. Social media also gives you real-time access to the audience’s responses. Many makers also make changes in their film posters depending on the reactions they get on Twitter,” says Pratiksha Rao, TV and Entertainment Partnerships, Twitter.
Moreover, digital platforms also help a producer to map the campaigning of his movie. Digital platforms also allows to reach all sections of society. Bajrangi Bhaijaan’s official poster was released in multi-lingual.
Now with more people getting active on social media platforms, it can be easily judged that we are going to witness the promotion of Bollywood movies soon to be transformed into e-promotion.