Hungama is All Set to Launch App ‘HungamaPlay’ – A Movie App

By | Jul 25, 2015

‘Hungama’, a digital entertainment service, will finally launch its app titled as “HungamaPlay” which was in public demand since a long time. The app is set to be launched in the early part of August 2015.

The app will be available on iOS and Android platforms in earlier part but for Windows platform, it will be released later. An official statement revealed that the app will feature the collection of Bollywood, Hollywood and Indian regional cinema.

In the early version, the app will carry a library of more than 6500 movies in 19 different genres and 12 languages.

HungamaPlay will also integrate game mechanics in the UI (User Interface) to increase user engagement.

This app will have features like “Try & Buy”, ‘Rent’, ‘Subscribe’. The “Try and Buy” feature allows the user to get the first 10 minutes of the movie for FREE.

Whereas the ‘Rent’ feature allows the subscriber to access for 7 days and the ‘Subscribe’ option will provide the privilege to access the entire library and play for 30 days.

The subscription fee for one whole month will be ₹249. It will be ₹60 for one Indian movie and ₹120 for one English movie.

Neeraj Roy, CEO & MD of Hungama Digital Media Entertainment explained that HungamaPlay desires to add a new dimension to the entertainment that the company will provide to its digital consumers.

He made the following statement.

“I am very much sure that consumers will enjoy the experience we have built into HungamaPlay and the wide catalog of movies.”

Once subscribed to the service, the user will get access to choose from romantic comedies to action thrillers to horror movies and more.

Big banners like Yash Raj Films, T-Series, Warner Bros have also come forward to support the launch of HungamaPlay.

The vision of the company is to take the number of movies in the app to more than 10000 by the end of this year.

The application will have a “Adaptive Streaming” feature. It will allow the app to adjust itself to the type of internet connection available. Be it 3G, WiFi, or EDGE, it will adjust the movie to be played seamlessly without any interruption, just as the YouTube does.

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